Public Relations and Social Media Management firm based in Tampa Bay, FL. Specializing in luxury lifestyle, fashion and beauty.
VASI MODA ANNOUNCES PARTNERSHIP WITH THE BREAST CANCER RESEARCH FOUNDATION®
VASI Moda Launches an Exclusive Collection of Accessories to Benefit BCRF
Tampa, FL (June 2014)- VASI Moda, the International Fashion House that offers exquisite fashion and elegant accessories, is pleased to announce their partnership with the Breast Cancer Research Foundation® (BCRF), a non-profit organization whose mission is to advance the world’s most promising research to eradicate breast cancer in our lifetime. As part of this partnership, VASI Moda will donate 20% of the purchase price of items sold at e-boutique www.vasimoda.com to BCRF.
VASI Moda’s mission is to bring beauty to one and all through inspirational and empowering luxury statement accessories. “Being partners with the Breast Cancer Research Foundation is so moving, ”states company founder, designer, and breast cancer survivor, Vasi Callas. “The invitation to join BCRF’s Survivor’s Circle is such an honor.”
VASI perfectly aligns with the mission and the passion driving BCRF. “It is so exciting to contribute to the cause that Evelyn Lauder started as a result of her journey through breast cancer. Personally, breast cancer was the pivotal point that encouraged me to realize my lifelong dream. Allowing me to combine my passion for fashion, design and art with my desire to help those following me on the journey through cancer. I created VASI, as a marriage of fashion and philanthropy, donating a percentage of every purchase to further the advances that are made to improve the outcome and quality of life for those undergoing breast cancer treatments.” Later this summer, VASI Moda will be introducing the exclusive Pink Capsule Collection, which will join current collections to benefit BCRF. They will be available for purchase on e-boutique, http://www.vasimoda.com and at exclusive trunk shows and retail locations to be later announced.
Each VASI scarf is exclusively tailored in Como, Italy, made with the finest 100% Italian silk twill available by the same craftsmen that create other leading luxury brands of the world. The quality of the fabric, printing and finishing is impeccable. What makes a VASI scarf unique and covetable is their unique shape, size, and prints – each original, vibrant and distinctive works of art. The signature “V” shape makes them easy to wear and creates a beautiful drape. In addition to the Signature V, the present collection includes the “B” Square, a versatile 16-inch silk square. The “B” Square is fashion forward and can be used in various ways such as a neck scarf, hair styling, as a wrist or purse tie, as a pocket square or as a children’s scarf.
About The Breast Cancer Research Foundation®:
The Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, we invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation’s most fiscally responsible charities. We are the only breast cancer organization with an “A+” from CharityWatch, and have been awarded a 4-star rating from Charity Navigator 12 times since 2002. Join us at http://www.bcrfcure.org.
About VASI Moda:
Launched in 2014 by Vasi Callas, VASI Moda features stunning Parisian influenced designs paired with impeccable Italian craftsmanship delivering a unique blend of exquisite luxury, elegance and sophistication that make VASI scarves a wardrobe essential.
Each VASI piece is handmade and finished from the finest Italian silk in Como, Italy. VASI has hand selected the highest silk quality available, paying attention to its sensual feel, sophisticated look and elegant touch and drape. Every exquisite design detail, from the touch of the silk fabric, to the beautiful prints, to the hand-sewn rolled hems exhibits the superior quality that is inherent to every VASI scarf.
Because VASI is committed to inspiring others, a percent of the company’s proceeds are donated to charitable causes that help those facing challenging times. To learn more about the company and the current collections please visit www.vasimoda.com.